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Coty Signs a Patriot for Stetson

Tom Brady is the spokesman for the men's fragrance

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By: TOM BRANNA

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Coty Inc. is counting on a patriot to boost sales of its cowboy-themed scent.  National Football League superstar Tom Brady will be the new face of Stetson fragrances, the company’s flagship men’s fragrance brand. According to Coty, California-native Mr. Brady defines the passion, pride and masculine spirit of the Stetson man. Partnering with Coty, Mr. Brady has signed on to be the new official Stetson spokesperson and appear in a new advertising campaign. “Tom Brady is the ideal male ic...

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